Michael
J. Pelletier
72 Linden St. #201
Reading, MA
01867
(781) 670-9936
Summary: Ability to assess enterprise-level issues,
establish best-case solutions and methodologies, analyze and establish workflow
and processes. Technical analysis, and implementation of functional process flow
and IP technologies. Capable of utilizing my development skill set to analyze
and interpret visitor/website metrics to best help internet-centric enterprises
to maximize the CRM/VRM potential through the statistical effectiveness of their
websites. My career has continued along a dual path. With a skill set learned in
eight years within an internet development/e-marketing environment, as evidenced
by my ecommerce web development portfolio, and a technical hardware-based
environment, learned from twelve years in the the PC repair and integration
environment. I feel that this dual-path allows me the understanding of both, and
how best to integrate the two. I am equipped with a wide variety of skills
related to internet/intranet development and website marketing/’branding’,
as well as experience gained by hands-on achievements in related software
applications to include; user metrics, public relations, internet marketing
techniques, website traffic analysis, as well as traffic growth applications.
With over 14 years of experience, the skills acquired during the growth of
technology have provided the tools for success as both a team leader and team
member.
Skills: Capable of;
technology pre-sales evangelizing and engineering on intra/internet platforms
and products, Product and technology demonstration, pilot testing and
implementations of inter/intranet products, developing and delivering product
and technology training for local/remote staff, participating in product and
technology evaluations (technical and market issues). Experience with Windows
2000/NT4/9x/3x and all Web-based protocols. Experience web-based programming in
standard internet software. Channel development. Website metric(s) creation and
analysis. Public speaking and strong marketing and creative orientation, as well
as creative design capabilities. Thorough understanding of advertising,
marketing communications, public relations, and product management principles
and practices. Excellent interpersonal skills. Ability to learn and understand
company’s full product offering. Able to work independently and timely.
Comfortable initiating/presenting programs
and ideas on how to improve website effectiveness. GUI, navigation/usability
design and analysis. Current training in VRM/CRM, Oracle, OLAP, Apache,
Seibel.
Internet Technologies:
Website Hosting: IP configuration/installation, DNS resolution, PHP, mySQL,
email configuration/management., merchant accounts, website
consolidation/infrastructure. Website migration, implementation and
registration.
Website/Intranet/Extranet: Java/CGI shopping carts, IC Verify,
RealAudio/Video, JavaScript, TCP/IP, ODBC, MS Access, Win95/NT4, BackOffice,
online marketing, site registration/deployment, IIS, Exchange server. RAS, Proxy
server, Gauntlet firewall, Office 2000, Meta tags, Load Balancing.
Internet Software: FrontPage2000, DreamWeaver, ColdFusion, Visual Interdev,
MS Intranet/Extranets, JavaScript, Dhtml, Html, CGI shopping baskets,
NetMeeting, FTP, SSL Webtrends, RSW e-TEST Suite.
Marketing: Website registration and premier placement negotiations.
Strategic partnership alliances, and user interactivity program development.
User metrics, site log analysis, and website ‘stickiness’. Public relations,
national media relations, national TV exposure, local radio, print advertising,
telemarketing programs, demographic analysis, trade shows, speaker national
media press conferences. Publishing: 48 page, 4-color direct mail
catalog design, production, and distribution. Adobe PhotoShop5, PageMaker6.5, MS
Word.
Electronic commerce
website design:
www.electronichouse.com, www.ce-pro.com,
www.homeautomationmag.com,
www.ehexpo.com, www.ehstore.com, www.techomebuilder.com
- Consolidated six websites into one common infrastructure,
developed/implemented synergistic processes/workflow, data capture,
Domino/notes. JavaScript. CGI, SSI, Webtrends Reporting.
www.driverfx.com - Webmaster, technical/content, incorporated
cross-platform technologies from eKeystone (220,000 products) and DriverFX.com.
Established workflow processes, staging/production methodologies and user rights
& permissions.
www.kingprinting.com
- Commercial printing company servicing typically, ‘high profile’ high tech
firms, as well as others. Site redesign includes online order payment, CC
verification/clearing, online direct job quoting, enhanced usability and
navigation, new site design and graphics. Back end includes preliminary extranet
capabilities for order tracking, inventory lookup, repeat job submission. Server
backend includes NT, IIS, SQL 7.
www.previteonline.com
- Previte International is a leader in the car wash development and
supply industry. Initial architecture, and design, as well as site usability and
navigation. Responsible for site's current design and functionality. Java
shopping cart, animated product graphics, affiliated with 'LechmereAutoWash.com'.
Additional sites designed/redesigned/consulted:
www.pc123.com, www.berwayvisuals.com,
www.lechmereautowash.com, www.netpaper.com,
www.healthgate.com, www.ppma.com,
www.thehotdogcart.com, www.mybombshelter.com,
www.lqindustries.com, www.webstoresonline.net,
www.accessbest.com, www.combizdev.com.
Project Management: Strategic partnerships, company acquisition team
leader, team development, company relocation, (re)location analysis, lease
negotiations, vendor contracting, implementation, SEC relations, SBA
negotiations.
Hardware: Thorough Win/Tel Hardware configuration, sales,
setup, diagnosis & repair, national channel distribution. “How to” video
production (2). DOS2.2-6.22, Win3.1/3.11, Win95 a/b, NT/2000 Prof., IRQs, DMAs.
Employment:
12/2000 - 6/2000, Consultant
EH Publishing, Inc.
Consolidated six websites into one common infrastructure less than six
months. Deliverables included enterprise-wide analysis of complete internet
presence, and evaluate best case solutions for minimizing website(s)
administration and editing process. Created completely new editing, publishing
process. Developed complete website infrastructure that included a one-write
editing process for four company-owned websites. Revised data capture and
utilization, to eliminate email bottlenecks and data input to Notes, form
development/serving from Domino server. Revised online store, and transaction
process. Implemented revised and minimized reporting with Webtrends Live,
Enterprise Reporting Server. Notes/Domino, ERD/DB development, CGI, SSI.
8/2000 - 12/2000,
Professional Services Engineer - Advanced Website Analytics
WebTrends Corp. Portland, OR
Consultant - Advanced enterprise-level reporting and analytics.
Installation/training/support for the WebTrends product suite. Cookie tracking
and reporting, clustered server reporting, ad campaign analysis, click stream
and session deciphering, URL/parameter analysis, log file integrity. Needs
assessment, implementation scheduling and resourcing, detailed business strategy
vs. website analytics comparison. WebTrends products (Commerce Trends, ERS, ES,
Webhouse) OLAP. VRM platform analysis and strategy. Apache sever, IIS, CGI, SQL,
Oracle, Siebel 2000.
4/2000 - 8/2000 Webmaster
DriverFX.com/Keystone Automotive Group Maynard, MA
Facilitated both the technical and content webmaster position. Incorporated
cross-platform technologies from eKeystone (220,000 products) and DriverFX.com.
Established workflow processes, staging/production methodologies and user rights
& permissions. Merchandise management, data mining/reporting, Blue Martini,
RSW e-TEST Suite, WebTrends. Company shut down, undergoing restructuring.
11/99 - 04/2000: Project
Leader
Healthgate Data Services, Burlington, MA
Responsibilities include project leadership of the Boston University
Continuing Medical Education partnership with Healthgate. Main focus is the
delivery of streaming media course material, as well as live broadcasts and 'webinars'.
Various technologies include Real Networks media delivery systems and servers,
as well as RTSP protocol. Also MS Netshow delivery systems and streaming media
development applications.
1/99 to 11/99: Director of
Ecommerce/IP Technology
King Printing Co., Inc. Lowell, MA
Privately held 1st tier commercial printing firm. Redevelopment of
co. website to include ‘business to business’ ecommerce model. Logic/SQL
Database, EDI, PDF, application/product development, on-demand printing.
Branding, Premier vendor pages, site metrics, IP technologies, new technology
application/integration, meta tags etc. Development of retail IP applications/ecommerce.
HP, Sun, IBM, Lotus, Christian Science Monitor, Bank Boston.
1/98 to 1/99: VP of Development/Webmaster
Next Eon Com, Inc., Woburn, MA
Web development firm, specializing in e-commerce sites. Responsibilities include
website conception to deployment, marketing
campaigns, user interactivity, log analysis. New IP technologies/applications.
NT4, RAS, Exchange/IIS/Site Server. E-commerce transaction development. Browser
compatibility, RealAudio/Video, CGI, Visual InterDev. Site metric development to
site metric analysis. Usability specifications and implementation. Website
marketing and ‘branding’ program development. Site meta-tag development for
multiple sites. Site submission and follow-up programs. IC Verify, Merchant
Accounts, Automated Credit card clearing/account deposit.
1/95 to 1/98: Webmaster / Marketing Director
Charles River Landing, Inc., Billerica, MA
National direct mail/online catalog firm, distributing airplane and ship models
and nautical gifts. Designed, deployed, and maintained an E-commerce website of
350+ products. This website is equipped for on-line order processing, secure
transactions and customer interactive forms and e-mail auto responders.
Responsibilities include database storage/mining (MS Access) & website
integration. Traditional catalog direct mail environment, responsibilities
include, the design and production of a 48 page four color catalog, development
of a national mailing program, mail list acquisition, and maintenance. Product
photography, digital photo enhancement. Product selection and testing. Site
submission and follow-up programs. IC Verify, Automated Credit card
clearing/account deposit.
11/91 to 10/95: Co-owner
PC Health Center Wilmington, MA
A computer service and applications firm providing on-site PC sales and service,
and instructional videotapes. Led a team effort resulting in the complete
scripting, storyboarding, pre-production, filming, on/off line editing, and
packaging design of two successful “How To” computer training videos.
Developed a marketing and direct mail program which succeeded in placing the
videos with national video and computer related distributorships, along with
reviews in 9 national computer and education related magazines. Sales, setup and
servicing of local commercial computer systems has developed an extensive
understanding of system architecture and assembly, network administration and
maintenance including computer hardware repair and software applications
training.
12/86 to 11/91: Regional
Management
Arche Technologies, Newton, MA
A national manufacturer of high end PCs. Regional marketing management of the
states of North Carolina and South Carolina. Position responsibilities included
the setup of high profile retail dealerships that included the Arche systems in
their product line. Management of the region involved analysis and proper
distribution of quality dealerships. Personal sales were consistently above
100K/monthly.
3/84 to 11/86: Director, Corporate Sales
Lolir Computer Centers, San Antonio, TX
Retail computer and electronics sales outlet chain. Hired as a sales
representative for in-house sales of IBM compatible OEM systems, as well as
showroom demonstrations and in-store training classes. Increased responsibility
as Corporate Sales Director included establishing a corporate identity within
the state of Texas. Developed training in corporate representation for all sales
personnel and staff.
Known software: FrontPage2000, DreamWeaver, I.E2/3/4/5, MS Intranet
Development, Office2000. Win95/NT4, PowerCart3 (CGI Shopping Cart), HTML/DHTML,
I.C.Verify(credit card clearing), Netscape Communicator, Pagemaker6.5,
PhotoShop5, GIF Animation, MediaStudio Pro, Netscape Navigator ¾, MS Image
Composer, M.O.M.(Mail Order Manager), CorelDraw, Windows3, 3.11/Workgroups, CGI/PHP,
Norton Utilities/Backup, Diskmanager, WinZip32, Wintune 2.0, Outlook/Express,
Eudora.
*Personal Interests*
Country line dance teacher
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Domenic
Previte lll |
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Berway Visuals, Inc. |
www.berwayvisuals.com/ |
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Cindy Davis / Ken
Moyes |
Marketing Director /
President |
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