Ecommerce/Marketing - Site development, Enterprise modeling/architecture, Implementation/metrics.

Michael J. Pelletier
72 Linden St. #201
Reading, MA
01867
(781) 670-9936

Summary:  Ability to assess enterprise-level issues, establish best-case solutions and methodologies, analyze and establish workflow and processes. Technical analysis, and implementation of functional process flow and IP technologies. Capable of utilizing my development skill set to analyze and interpret visitor/website metrics to best help internet-centric enterprises to maximize the CRM/VRM potential through the statistical effectiveness of their websites. My career has continued along a dual path. With a skill set learned in eight years within an internet development/e-marketing environment, as evidenced by my ecommerce web development portfolio, and a technical hardware-based environment, learned from twelve years in the the PC repair and integration environment. I feel that this dual-path allows me the understanding of both, and how best to integrate the two. I am equipped with a wide variety of skills related to internet/intranet development and website marketing/’branding’, as well as experience gained by hands-on achievements in related software applications to include; user metrics, public relations, internet marketing techniques, website traffic analysis, as well as traffic growth applications. With over 14 years of experience, the skills acquired during the growth of technology have provided the tools for success as both a team leader and team member.

Skills: Capable of; technology pre-sales evangelizing and engineering on intra/internet platforms and products, Product and technology demonstration, pilot testing and implementations of inter/intranet products, developing and delivering product and technology training for local/remote staff, participating in product and technology evaluations (technical and market issues). Experience with Windows 2000/NT4/9x/3x and all Web-based protocols. Experience web-based programming in standard internet software. Channel development. Website metric(s) creation and analysis. Public speaking and strong marketing and creative orientation, as well as creative design capabilities. Thorough understanding of advertising, marketing communications, public relations, and product management principles and practices. Excellent interpersonal skills. Ability to learn and understand company’s full product offering. Able to work independently and timely. Comfortable initiating/presenting  programs and ideas on how to improve website effectiveness. GUI, navigation/usability design and analysis. Current training in VRM/CRM, Oracle, OLAP, Apache, Seibel.

Internet Technologies:
Website Hosting:
IP configuration/installation, DNS resolution, PHP, mySQL, email configuration/management., merchant accounts, website consolidation/infrastructure. Website migration, implementation and registration. 

Website/Intranet/Extranet:
Java/CGI shopping carts, IC Verify, RealAudio/Video, JavaScript, TCP/IP, ODBC, MS Access, Win95/NT4, BackOffice, online marketing, site registration/deployment, IIS, Exchange server. RAS, Proxy server, Gauntlet firewall, Office 2000, Meta tags, Load Balancing.

Internet Software:
FrontPage2000, DreamWeaver, ColdFusion, Visual Interdev, MS Intranet/Extranets, JavaScript, Dhtml, Html, CGI shopping baskets, NetMeeting, FTP, SSL Webtrends, RSW e-TEST Suite. 

Marketing: Website registration and premier placement negotiations. Strategic partnership alliances, and user interactivity program development. User metrics, site log analysis, and website ‘stickiness’. Public relations, national media relations, national TV exposure, local radio, print advertising, telemarketing programs, demographic analysis, trade shows, speaker national media press conferences.  Publishing: 48 page, 4-color direct mail catalog design, production, and distribution. Adobe PhotoShop5, PageMaker6.5, MS Word. 

Electronic commerce website design:
www.electronichouse.com, www.ce-pro.com, www.homeautomationmag.comwww.ehexpo.com, www.ehstore.comwww.techomebuilder.com  - 
Consolidated six websites into one common infrastructure, developed/implemented synergistic processes/workflow, data capture, Domino/notes. JavaScript. CGI, SSI, Webtrends Reporting. 

www.driverfx.com
-
Webmaster, technical/content, incorporated cross-platform technologies from eKeystone (220,000 products) and DriverFX.com. Established workflow processes, staging/production methodologies and user rights & permissions.

www.kingprinting.com - Commercial printing company servicing typically, ‘high profile’ high tech firms, as well as others. Site redesign includes online order payment, CC verification/clearing, online direct job quoting, enhanced usability and navigation, new site design and graphics. Back end includes preliminary extranet capabilities for order tracking, inventory lookup, repeat job submission. Server backend includes NT, IIS, SQL 7. 

www.dummycorp.com
- Musical parody website, RealAudio streaming, JavaScript shopping cart, SSL secure ordering, site registration and online marketing. 

www.previteonline.com
  - Previte International is a leader in the car wash development and supply industry. Initial architecture, and design, as well as site usability and navigation. Responsible for site's current design and functionality. Java shopping cart, animated product graphics, affiliated with 'LechmereAutoWash.com'. 

Additional sites designed/redesigned/consulted:
www.pc123.com, www.berwayvisuals.com, www.lechmereautowash.com, www.netpaper.com, www.healthgate.com, www.ppma.com, www.thehotdogcart.com, www.mybombshelter.com, www.lqindustries.com, www.webstoresonline.net, www.accessbest.com, www.combizdev.com

Project Management: Strategic partnerships, company acquisition team leader, team development, company relocation, (re)location analysis, lease negotiations, vendor contracting, implementation, SEC relations, SBA negotiations. 

Hardware: Thorough Win/Tel Hardware configuration, sales, setup, diagnosis & repair, national channel distribution. “How to” video production (2). DOS2.2-6.22, Win3.1/3.11, Win95 a/b, NT/2000 Prof., IRQs, DMAs. 

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Remainder of resume sections located below:

Employment History   (www.accessbest.com/mpelletier2.htm)
References                 (www.accessbest.com/mpelletier2.htm)